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How To Avoid Being Negligent When It Comes To Risk
When you're running a business, you can't afford to be negligent when it comes to risks and planning for them. These six steps will help you get started.
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Comparing Business Valuation Methods: Which is Right for You?
Valuation experts rely on three primary approaches to determine the value of a business: income approach, asset approach, and market approach.
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Understand the tax issues affecting both buyers and sellers involved in C corporation merger and acquisition transactions

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Merrick Aurora
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Merrick Aurora

Chief Marketing Officer
Merrick Aurora is the Chief Marketing Officer at Lutz. She began her career in 2014. She is responsible for developing and implementing Lutz’s marketing strategy, overseeing the marketing team, and managing internal and external branding efforts for all Lutz offices.
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Areas of Focus
  • Marketing Strategy
  • Advertising
  • Graphic Design
  • Internal & External Branding
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Affiliations & Credentials
  • Association Accounting Marketing, Member
  • American Marketing Association, Past Board Member
  • Inbound Certified, HubSpot
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Community Service
  • Lutz Gives Back, Volunteer, Committee Member
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Educational Background
  • Bachelor of Journalism, University of Nebraska, Lincoln, NE
 
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Merrick Aurora